Peter Cunningham is the Chief Advisor of Direct to Patient Marketing at SCALE Physician Group.
Pete is the Founder and CEO of Evolve Healthcare Marketing. Based in Chicago, Evolve is a data-driven marketing company that helps healthcare providers measurably increase patient volume with greater certainty and transparency.
The company serves organizations across seventeen different specialties throughout the US by providing the talent and technical resources required to effectively compete in today’s hypercompetitive healthcare marketplace.
As CEO, Pete is responsible for the company’s strategy and product innovation. In addition, he serves as the Publisher of Evolve-owned media property, the American Healthcare Journal, the No. 1 source for healthcare business and public policy news.
Pete regularly presents at both healthcare industry and private equity investment conferences. Prior to Evolve, he was the Co-Founder of a leading business and financial public relations firm and a partner in a private equity firm focused on technology enabled business service organizations.
Pete has a B.S/B.A. degree in marketing from Drake University. He also attended Northwestern University – Kellogg School of Management and completed the Digital Marketing Strategies: Data, Automation, AI & Analytics Program. He currently resides in Winnetka, Illinois with his wife Sarah and two kids.