Daniel MaiminChief Advisor, Marketing Strategy

    Daniel Maimin is the Chief Advisor of Marketing Strategy at Scale Physician Group.

    Daniel gets people talking.  For over two decades, Daniel has helped build some of the most celebrated brands in the consumer and luxury sectors.  With a strategic messaging focused background, he is guided by the philosophy that smarter marketing builds R.O.I.

    With a strategic, innovative track record of delivering results, including winning multiple EFFIE’S (the Oscar’s of Advertising),  Daniel is excited to be a key advisor to help Scale’s partners achieve growth.  Daniel’s noteworthy accomplishments include helping to transform Target into a style destination, lead marketing and communications for Banana Republic, help build SVEDKA Vodka into the fastest growing Spirits brand in the world, build creative and strategic resource teams for Wyndham Hotels & Resorts leaning to the launch of their award winning loyalty programming and overseeing communications for Audience Rewards, the official loyalty program for Broadway.  In the upper luxury space, Daniel contributed to the brand creation for AVENUES The World School as well as XOJETS Private Aviation.  A major focus has been branding the most recognized super luxury residential developments around the world with a expertise in creating hotel residential brands including Four Seasons Private Residences, Park Hyatt Residences, Viceroy Hotel & Residences and Mandarin Oriental Residences.  These branded residences have achieved the highest PSF sale prices in the industry.

    Having curated a best-in-class suite of marketing specialists focused on film, photography, design, web, digital media, SEO & SEM, and social content, Daniel works with Scale’s multidisciplinary teams to provide each partner with a customized and turn-key marketing approach to achieve success.