Boh Hatter is a Chief Advisor of Marketing Strategies at Scale Physician Group.
Boh is the CMO and General Manager of Sage Growth Partners. With more than 30 years experience as a marketing executive, Boh brings a wealth of marketing strategy, messaging, and campaign development skills to the Sage Growth Partners and Scale Physician Group teams. Capitalizing on his experience leading exceptional marketing firms, Boh has built a full-service, multi-disciplinary marketing business at Sage Growth Partners — a team that provides marketing research, strategy, planning and integrated marketing communications execution to healthcare organizations ranging from early stage to Fortune 50.
As principal in his own marketing communications firm for 17 years, Boh worked with health care clients including CareFirst BlueCross BlueShield, Bon Secours Health System, American Red Cross Blood Services, and ViPS Health Care Information Technologies, among others. The firm’s work extended beyond healthcare, delivering strategy and creative services for well known brands in the arts, banking, education, financial services, trade associations, and a wide range of non-profit organizations.
Prior to starting his firm, Boh served as Chief Operating Officer of two advertising agencies, including one that earned Adweek Magazine’s designation as the “hottest small agency in the country.” Client experience includes well known brands such as Coca Cola USA, Umbro Soccer, M&M/Mars, BASF, McCormick Spices, Washington Bullets (now Wizards), ABC Sports, Delsey Luggage, and others. As VP, Corporate Communications at USF&G Corporation, he directed a comprehensive client-side effort to improve consumer awareness and elevate positive perceptions of the Fortune 500 financial services firm. Among his most noteworthy accomplishments was the company’s groundbreaking sponsorship of the USF&G Sugar Bowl — the first major college football bowl to accept a named partner. This and other initiatives led to an 80% increase in company name awareness over a ten-year period.
Built on carefully crafted strategies and messages, Boh’s work has earned numerous industry awards such as Clio, ADDY, Andy, Telly, and Gold Quill.