Implementing a Marketing Program at a Physician Platform
Service: Marketing Execution
OVERVIEW
Our Client’s practice was not showing up on the first page of an organic search for their keywords and while our Client was staying busy with Medicare patients through hospital referrals, their two main competitors were dominating the commercially insured market through direct to patient marketing.
Our Client did not have a marketing partner to make recommendations, implement changes, or track progress of new marketing initiatives. They did not have a strategic marketing plan.
THE WORK
- Closely reviewed all current marketing assets and provided a performance report, which informed our recommendations.
- Prepared a comprehensive competitive analysis of the Client’s top three competitors.
THE RESULT
- Our team developed the foundation of a robust marketing program by leveraging our website design, copyrighting, video production, and SEO partners.
- We prepared a timeline of deliverables and implemented a system of monitoring and measuring marketing initiative performance metrics.
- We assigned an internal employee to manage marketing efforts and participate in weekly team meetings with the full Scale marketing team.
Our Team
Boh Hatter
CHIEF ADVISOR, MARKETING STRATEGIES
Boh Hatter is a Chief Advisor of Marketing Strategies at Scale Physician Group.
With more than 30 years experience as a marketing executive, Boh brings a wealth of marketing strategy, messaging, and campaign development skills.
Dan D’Orazio
CHIEF ADVISOR, MARKETING STRATEGIES
Dan D’Orazio is a Chief Advisor of Marketing Strategies at Scale Physician Group.
Dan is CEO of Sage Growth Partners (SGP). In his 12 years with SGP, Dan has held progressively responsible roles.
Susan Silhan
VICE PRESIDENT, MARKETING AND COMMUNICATIONS
Susan Silhan is the Vice President of Marketing and Communications at Scale Physician Group.
Susan has over 12 years of experience in marketing, communications, and event marketing for public, private, and non-profit institutions.
